The publishing world has changed drastically in the last decade. From the dominance of digital books to the rise of AI-assisted editing, 2025 brings new opportunities—and new questions—for aspiring authors. Whether you’re a seasoned writer or preparing to publish your first manuscript, understanding the economics, formatting, and marketing landscape is critical.

In this guide, we’ll explore essential insights including the average price of a book in 2025, how formatting decisions like word count affect your layout (e.g., how many pages is 250 words?), and the growing importance of ebook marketing services in a competitive marketplace.

The Average Price of a Book in 2025

One of the first questions authors ask is: How much should I charge for my book?

In 2025, the average price of a book varies significantly based on format and genre:

• Paperback (trade size): $16.99 – $24.99
• Hardcover: $27.99 – $39.99
• Ebook: $3.99 – $9.99
• Audiobook: $14.95 – $29.95 (depending on length)

A recent industry survey found that the average price of a book in 2025 is approximately $19.50 for print and $6.25 for ebooks, with genre playing a major role in pricing strategy. For example, romance and mystery novels tend to sell better at slightly lower price points, while non-fiction, particularly business and self-help, can command higher prices due to perceived value.

Setting your price too low may undervalue your work, while pricing too high might limit your readership. Authors should also consider the royalty structure of their publishing platform. On Amazon KDP, for instance, ebooks priced between $2.99 and $9.99 qualify for 70% royalties, while books outside that range receive only 35%.

Understanding Word Count and Page Formatting

Formatting matters. It impacts both reader experience and printing costs. A common question many writers have is: “How many pages is 250 words?”

The answer depends on several factors including:

• Font type and size (typically Times New Roman or Garamond, 11 or 12 pt)
• Line spacing (usually 1.5 or double-spaced for manuscripts)
• Page size and margins (standard manuscript uses 8.5” x 11”, but printed books often use 6” x 9”)

However, a general rule of thumb is:

• 250 words = 1 page (typed, double-spaced, Times New Roman 12 pt)
• In a printed book, 250 words may fit on ¾ of a page depending on design choices.

This rule is handy when estimating your total page count. For instance, a 60,000-word novel would typically span 240 pages (60,000 ÷ 250). Keep in mind that the final page count might be slightly higher due to chapter breaks, graphics, or front/back matter.

Understanding this helps you prepare for pricing, printing quotes, and marketing strategies based on book length.

Why Ebook Marketing Services Matter More Than Ever

Publishing your book is only half the battle. In 2025, the biggest hurdle authors face is visibility. That’s where ebook marketing services come in.

With over a million books being published annually, especially in digital formats, relying solely on organic discovery is not enough. Professional ebook marketing services can help authors:

• Develop a launch strategy that includes pre-orders, early reviews, and social media buzz
• Run targeted ads on Amazon, Facebook, Instagram, and BookBub
• Implement SEO-optimized descriptions and category/tag selection to boost discoverability
• Leverage influencer partnerships and newsletter features for reach
• Analyze performance metrics and adapt the strategy accordingly

Some reputable ebook marketing services offer full packages including press releases, blog tours, influencer outreach, and paid promotions on Kindle Deals or Kobo.

For indie authors and small publishers, these services can mean the difference between 50 and 5,000 sales. While pricing varies, you can expect to pay $300–$2,000 depending on the scope and duration of the campaign.

If your book is part of a series, investing in marketing the first title is especially crucial. A well-marketed Book One sets the tone—and audience—for everything that follows.

Tips for Getting Started

If you’re planning to publish a book in 2025, here are a few essential steps to follow:

1. Research your genre’s trends and pricing: Check Amazon’s top sellers in your category. What’s the going rate? How long are the books?
2. Hire a professional editor: First impressions matter. Typos and plot inconsistencies are dealbreakers.
3. Consider formatting tools or services: Tools like Vellum, Atticus, or Reedsy can help you professionally format your manuscript.
4. Choose the right publishing platform: Amazon KDP, IngramSpark, Draft2Digital, and Smashwords each offer unique distribution options.
5. Budget for marketing: Don’t wait until your book is live. Pre-launch promotion is as important as post-launch.

The Bottom Line

Publishing in 2025 is more accessible than ever—but success still requires a strategic approach. Knowing the average price of a book in 2025, understanding how many pages 250 words equates to, and leveraging professional ebook marketing services gives you a strong foundation to compete in today’s saturated market.

Your book deserves a professional presentation and a thoughtful promotional strategy. With careful planning and the right partners, you can turn your manuscript into a published success.

Author Bio

Jane Mitchell is a publishing consultant and content strategist at Books Publishing Help, a US-based agency offering professional editing, ghostwriting, and marketing services. With over a decade of experience in the industry, Jane helps authors navigate the self-publishing journey—from manuscript development to global distribution. When she’s not helping writers bring their stories to life, Jane enjoys reading historical fiction and sipping cold brew by the beach.