If you are running a website or e-commerce business, then you must know the SEO challenges to make your site perform better. Your website can rank higher on search engine result pages if you adopt practices good for SEO. Learn about the SEO challenges for an e-commerce company and manage them to run a better e-commerce business.
SEO challenges include keeping up with Google algorithm updates, overcoming high competition for keywords and addressing technical issues. Slow page speed and mobile optimisation also come under this. Here are the SEO challenges for an e-commerce company:
1. Content Challenges
Content can be considered as one of the essential elements in SEO because whenever a customer or user visits your website, your content is the first thing they are attracted towards. Also, if you wish to have a higher ranking in search engine result pages, it is necessary to have unique content and a better-structured site.
Duplicate content cannot stand in SEO practices. E-commerce sites often face duplicate content from using identical manufacturer descriptions or similar features across multiple products. This can confuse search engines and affect your rankings. Creating unique, detailed, and engaging copy for thousands of individual product pages is a significant undertaking.
2. Technical SEO Challenges
Imagine a customer visits your site, but because of slow loading and no mobile optimisation, they leave. Who gets the benefit? Your competitors. High product image counts, complex layouts, and other factors can lead to slow loading times, which frustrates users and hurts rankings. E-commerce sites must provide a seamless experience on mobile devices to capture mobile shoppers.
Mostly work is done on mobile devices, so you need to ensure that your website is performing well on mobile devices and that it is not affecting user satisfaction. Broken links, poor site structure, or expired or out-of-stock products are other reasons for bringing challenges to the company’s reputation.
3. Strategic Challenges
An e-commerce SEO company understands strategic challenges like poor product descriptions, duplicate content, and scalability issues. Poorly optimised product pages affect the running because they create issues for the search engines to crawl the website and rank it.
User satisfaction might get affected by these poorly structured pages because they won’t get the information about the product, or find it difficult to understand. It can lead to higher cart abandonment and product returns, damaging brand trust, increasing operational costs, and hindering SEO performance and product discoverability. Shoppers will abandon their purchases if they can’t find the information they need or if the page is confusing.
Poor product descriptions, a lack of quality images, and unclear pricing can cause customers to leave without completing a purchase. Inaccurate or incomplete product information can lead to customers receiving products that don’t match their expectations, causing high return rates.
4. Inadequate Page Speed Optimisation
Slow loading pages, lack of SEO friendly practices or poor navigation are common reasons why websites don’t rank higher or why they don’t get higher conversion rates. What does a customer expect from a better website? Fast loading speed, easy navigation and product descriptions.
This is not only necessary for customer satisfaction but also for the website to rank higher. If the site is complicated, then Google-like search engines won’t be able to crawl perfectly, and they won’t rank your website, or the rank will be low.
5. Inconsistent URL Structure
One way to see if the website is genuine and trustworthy is URL. If your URLs are not coming from he genuine source or leading to trustworthy sources, then it is likely to get reputation issues. Inconsistent URL structure affects the site more than you can imagine.
Inconsistent URL structures create a “confusing maze” for both search engines and users, hindering SEO by making it harder to crawl and index pages efficiently, leading to potential issues with duplicate content and lost link equity. Organic traffic and ranking will be affected, and you won’t be able to score a good rank on the search engine results page.
6. Mobile Friendliness
If you are running an e-commerce company, you know mobile performance is a necessity. The vast majority of online traffic comes from mobile devices. Why? Are you carrying your laptop everywhere? No.
It is the mobile phone that stays with us 24/7. Better mobile performance leads to better sales, better customer experience and increased conversion rates.
It is now as clear as water that these challenges must be dealt with in time if you want your e-commerce seo company to run smoothly.