
Some jewelry styles never go out of fashion — they evolve. Among the most romantic and symbolically rich is the toi et moi engagement rings, French for “You and Me.” Known for its two-stone setting symbolizing two souls coming together, this design has made waves in modern fine jewelry once again. But when exactly did the Toi et Moi style experience its revival, and what made it so irresistible to modern couples?
At KRK Jewels, we’ve seen a significant rise in interest for this timeless style — not just because of its beauty, but because of its story. In this blog, we’ll take a closer look at the revival of the Toi et Moi design, its journey from history to high fashion, and why it’s resonating so strongly with today’s buyers.
A Glimpse Back: The Origins of Toi et Moi
The Toi et Moi ring design isn’t new. In fact, it dates all the way back to 1796, when Napoleon Bonaparte proposed to Joséphine de Beauharnais with a stunning ring featuring two pear-shaped stones — a diamond and a sapphire — set side by side. That symbolic pairing marked the start of a design that would represent union, duality, and enduring love.
For much of the 19th and 20th centuries, the design popped in and out of fashion, appealing primarily to collectors of antique and symbolic jewelry. But it wasn’t until the 21st century that the Toi et Moi style found a new wave of popularity, this time driven by a generation craving meaning, individuality, and style in equal measure.
The Revival Begins: Late 2010s to Early 2020s
The modern Toi et Moi revival began in earnest around 2018, largely fueled by celebrity culture and a broader desire for more expressive and personalized engagement rings.
Ariana Grande’s Engagement Ring (2018)
One of the biggest catalysts came when Ariana Grande got engaged to comedian Pete Davidson. Her engagement ring featured an asymmetrical Toi et Moi design with a pear-shaped diamond and a small pearl. The pearl, it was reported, was from a ring that belonged to Ariana’s grandfather, making the ring not just fashionable, but deeply meaningful.
This one gesture reignited interest in a ring style that felt both vintage and fresh. Suddenly, couples wanted rings that didn’t just sparkle — they wanted rings that told a story.
High Fashion Meets Meaning: 2020 and Beyond
In the early 2020s, the revival only intensified, with more celebrities and influencers choosing the Toi et Moi style as their statement piece.
Emily Ratajkowski’s Custom Ring (2021)
Model and actress Emily Ratajkowski showcased a stunning Toi et Moi ring with a princess-cut diamond and a pear-shaped diamond set on a sleek gold band. Her ring was custom-designed with her now-husband, proving the appeal of this style’s customizable nature.
Megan Fox & Machine Gun Kelly (2022)
Perhaps the most headline-grabbing modern example came when Machine Gun Kelly proposed to Megan Fox with a custom Toi et Moi ring featuring a pear-shaped emerald and diamond, representing each of their birthstones. The ring’s band, designed to interlock magnetically, added an extra layer of symbolism — and buzz.
Suddenly, the Toi et Moi ring wasn’t just trendy. It was everywhere — from red carpets to bridal blogs.
Why the Toi et Moi Design Speaks to Today’s Couples
There are several reasons this style has been so widely embraced in recent years:
1. Symbolic Meaning
In a time when people are looking for deeper connections, the symbolism of two stones — two souls — resonates more than ever. It’s not just a piece of jewelry; it’s a personal statement.
2. Versatility & Customization
From mixing cuts (like emerald and round) to blending colors (such as diamonds with colored gems), the Toi et Moi ring allows for almost endless creativity. At KRK Jewels, our clients love crafting pieces that reflect their personalities and relationships.
3. A Shift Away From Tradition
Younger generations are moving away from conventional solitaire rings. The Toi et Moi style offers something more individual and intentional, while still being timeless.
4. Celebrity Influence
When influential people adopt a trend — especially one with emotional depth — it spreads fast. The celebrity push gave the Toi et Moi ring both fashion relevance and emotional weight.
KRK Jewels and the Modern Toi et Moi
At KRK Jewels, we’ve proudly embraced the Toi et Moi revival by offering bespoke versions tailored to your story. Whether you’re choosing a ring for engagement, anniversary, or a personal milestone, we work with you to design a piece that captures your unique connection.
Our artisans carefully pair gemstones — diamonds, sapphires, emeralds, rubies, moissanite, or even birthstones — to reflect your style and sentiment. We also ensure all stones are ethically sourced and set with precision, so the symbolism is matched by stunning quality.
Final Thoughts: A Timeless Revival
While the Toi et Moi ring may have first appeared over 200 years ago, its revival in the late 2010s and early 2020s has shown that love — like style — evolves but never fades. In a world craving authenticity and connection, the Toi et Moi design is more relevant than ever.
Whether you’re inspired by its romantic roots or modern reimaginings, there’s never been a better time to make the Toi et Moi your own.
Explore your perfect pairing with KRK Jewels, and let us craft a piece that’s uniquely you and me.