The North America Real-Time Location Systems (RTLS) for healthcare market was valued at US$ 689.83 million in 2018 and is projected to reach US$ 3,090.08 million by 2027, growing at a CAGR of 18.9% during the forecast period.

This growth is largely driven by the advantages of RTLS technology and the increasing competitiveness in the market due to the emergence of start-ups. A growing number of startups are entering the RTLS space, contributing to innovation and the development of customized solutions tailored to various industry needs.

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Between 2014 and 2017, six new startups launched globally in the RTLS sector. For example, Pozyx Labs, founded in 2015, offers an ultra-wideband (UWB) RTLS hardware and software solution that delivers highly accurate positioning and motion data, with sub-meter precision of up to 10 cm. Sewio Networks, based in the Czech Republic and founded in 2014, provides RTLS hardware and software aimed at improving productivity, safety, and cost-efficiency. Similarly, UK-based Proxicon Limited was established in 2015 to offer innovative RTLS solutions.

From 2016 to 2019, companies in this market adopted various organic and inorganic strategies to fuel growth, including new product launches, acquisitions, and strategic partnerships. Organic strategies, in particular, have played a key role in expanding market presence and driving innovation. For instance, in July 2018, Zebra Technologies Corporation introduced two new barcode printing solutions specifically for healthcare applications, designed to improve patient and specimen identification at the point of care.

The U.S. is expected to dominate the North American RTLS healthcare market throughout the forecast period. This is attributed to the rising number of start-ups, the proven benefits of RTLS technology, and the increasing use of mobile devices like smartphones and tablets, which are enhancing the adoption of RTLS solutions across healthcare facilities.

Strategic Insights: North America RTLS for Healthcare Market

Strategic insights into the North America RTLS (Real-Time Location Systems) for Healthcare market deliver a data-driven evaluation of the current industry landscape, highlighting emerging trends, key market players, and regional specificities. These insights are designed to equip stakeholders with actionable recommendations that support competitive differentiation—whether through identifying underserved market segments or crafting distinctive value propositions.

By leveraging advanced data analytics, these insights enable manufacturers, investors, and other key players to anticipate and adapt to evolving market dynamics. A forward-looking approach is emphasized, helping organizations prepare for future shifts and align their strategies for sustained growth in a rapidly transforming healthcare environment.

Ultimately, these strategic insights empower decision-makers with the clarity and foresight needed to boost profitability, enhance operational efficiency, and achieve long-term business success in the North American RTLS healthcare market.

key company profiles

  CenTrak

  Impinj, Inc.

  Intelligent InSites

  Aruba (Hewlett Packard Enterprise Development LP)

  Midmark Corporation

  Sanitag

  Sonitor Technologies

  STANLEY Healthcare

  Teletracking Technologies, Inc.

  Zebra Technologies Corp.

North America RTLS for Healthcare Regional Insights

The geographic scope of the North America RTLS for Healthcare refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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Author’s Bio
Akshay
Senior Market Research Expert at Business Market Insights